Knowing your floor
What break-even actually tells you
Most small business owners can tell you their selling price. Fewer can tell you their break-even point. That second number is more important — it’s the floor below which the business loses money no matter how busy you look.
The formula
Break-even is simpler than it sounds.
Break-even units = Fixed costs ÷ (Selling price − Variable cost)
The bottom of that fraction is your contribution margin — the Rands each sale puts towards your fixed costs. Divide your total fixed costs by that, and you have the number of sales required to cover everything.
A real example
Say you bake and sell cakes from home.
- Fixed costs: R8,000 per month (your own modest wage, electricity, internet, a small share of rent, a marketing budget).
- Selling price: R350 per cake.
- Variable cost: R120 per cake (ingredients, packaging, delivery fuel).
Contribution margin per cake: R350 − R120 = R230. Break-even units: R8,000 ÷ R230 = 35 cakes per month. About 9 a week. Sell fewer and you’re going backwards. Sell more and the rest is profit.
The mistake almost everyone makes
The most common error is not including your own salary in fixed costs. Founders often think of their time as “free” because they don’t pay themselves a formal wage in the early days. But your time isn’t free — if you could earn R20,000 a month at another job, that’s the real cost of running this business instead. A “break-even” that doesn’t include you is misleading.
Fixed vs variable — getting it right
The split between fixed and variable matters more than the total spend.
- Fixed (per month): rent, salaries, insurance, internet, accounting fees, software subscriptions, your own wage.
- Variable (per sale): raw materials, packaging, courier fees, card-machine fees, marketplace commissions, transaction fees.
When in doubt: ask “does this cost change when I sell more this month?” If yes, it’s variable. If no, it’s fixed.
Using break-even to make decisions
Once you know your break-even, you have a tool for almost every business decision.
- Considering a price drop? Lower selling price means higher break-even units. Check the new number before you discount — sometimes the maths just doesn’t work.
- Thinking of renting a shop? Add the rent to fixed costs and recalculate. If break-even doubles, you need to be confident sales will too.
- Hiring your first employee? Their salary is a fixed cost. Calculate the new break-even before signing the contract — and what your sales target must be the month they start.